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Social Media Communications
Interactions that occur through social media platforms, involving the creation, sharing, and exchange of information and ideas in virtual communities and networks.
Voice and Tone
This refers to the specific style and sentiment used in communication by brands, ensuring consistency and reflecting their identity.
Brand Experience
The perceptions and feelings a consumer has about a brand across all points of interaction.
Social Media
Digital platforms and technologies that enable users to create, share, or exchange information, ideas, and content with communities and networks.
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