When Firms Rely on Brand Image to Differentiate Products, Some

question 65

Multiple Choice

When firms rely on brand image to differentiate products, some of them associate their products with positive qualities in the minds of customers. These are known as __________.

• A)prestige brands
• B)convenient brands
• C)utility brands
• D)functional brands

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Definitions:

Translation Site

The location within the cell where mRNA is translated into proteins, typically occurring in the ribosomes.

Ribosome

A cellular organelle that synthesizes proteins, using messenger RNA as a template.

Nucleus

A membrane-bound organelle found in eukaryotic cells that contains most of the cell's genetic material.

Nucleolus

A structure within the nucleus of a cell where ribosomal RNA is produced and assembled.