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Peer-to-peer (p-to-p) marketing uses distribution channels through:
Nonadaptive
Nonadaptive refers to traits or behaviors that do not improve an organism's chances of survival or reproduction in its environment.
Robert Rescorla
A psychologist known for his work on the involvement of cognitive processes in classical conditioning, particularly the Rescorla-Wagner model.
Fear Response
A primal reaction to perceived danger, involving physiological changes like increased heart rate and adrenaline production, aimed at facilitating a fight or flight reaction.
Observational Learning
The process of learning behaviors by watching and imitating others, also known as social learning or modeling.
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