The Process of Global Market Segmentation Begins with the Choice

question 92

Multiple Choice

The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers.All of the following are variables that are commonly used except:

• A)demographics.
• B)polycentrics.
• C)behavioral characteristics.
• D)benefits sought.
• E)psychographics.

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Definitions:

Marginal Social Benefit

The supplementary gain to the public derived from making one extra unit of a good or service.

Pollution

The contamination of the natural environment with harmful substances or energies resulting in adverse effects on living organisms and ecosystems.

Tradable Emissions Permits

A system in which companies are allocated permits that allow them to emit a certain level of pollutants, with the option to buy, sell, or trade permits with other companies.

Equilibrium Price

The price at which the quantity of goods supplied is equal to the quantity of goods demanded in the market, leading to market balance.