Which of the Following Is Generally True About the Marketing

question 27

Multiple Choice

Which of the following is generally true about the marketing of high-touch products such as fine china and crystal?

• A)It relies equally on specialized information and image.
• B)It relies less on image and more on specialized information.
• C)It relies less on specialized information and more on image.
• D)Neither image nor specialized information is relevant to the marketing of high-touch products.
• E)It relies partially on specialized information and partially on image.

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Definitions:

Mammoths

Extinct large mammals closely related to modern elephants, lived in various parts of the world during the Ice Age, known for their long tusks and woolly coats.

Edible Parts

Those portions of a plant or animal that can be consumed as food by humans.

Neolithic Transition

The period in which human societies transitioned from nomadic hunting and gathering to settled agricultural communities, dramatically changing human history and societies.