A Market Researcher Who Uses Multidimensional Scaling (MDS)will

question 43

Multiple Choice

A market researcher who uses multidimensional scaling (MDS) will:

• A)attempt to estimate market size by analogy.
• B)ask respondents to rate a particular product or brand in terms of multiple characteristics or attributes.
• C)ask respondents to evaluate product or brand pairs in terms of similarity.
• D)attempt to determine the combination of product features that create the greatest utility for consumers.
• E)conduct a focus group.

---

Definitions:

APA

A citation style and format for academic documents such as scholarly journal articles and books, stands for American Psychological Association.

Administrative Law Judge

A federal or state official who conducts hearings and makes decisions on disputes involving administrative law.

Federal Trade Commission

An independent agency of the United States government, established in 1914 to prevent anticompetitive, deceptive, and unfair business practices.

Administrative Dispute Resolution Act

U.S. legislation that promotes the use of alternative dispute resolution processes, such as arbitration and mediation, in the administrative process of federal agencies.