To Speed Adoption of a New Product,a Marketing Team Should

question 38

Multiple Choice

To speed adoption of a new product,a marketing team should:

• A)ensure that features and benefits can be communicated or demonstrated.
• B)design the maximum amount of complexity into the product.
• C)discourage limited use on a "trial" basis.
• D)attempt to make a clean break with existing customer values.
• E)rely heavily on word-of-mouth marketing.

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Definitions:

Formal Operational Period

A stage of cognitive development proposed by Piaget, where individuals (around 12 years and older) start to think abstractly, reason logically, and use deductive reasoning.

Sensorimotor

Relating to or involving both sensory and motor functions or pathways.

Preoperational

A stage in Jean Piaget’s theory of cognitive development where children aged 2 to 7 years old are able to use symbols and language but do not yet understand concrete logic.

Concrete Operational

A stage in Piaget's theory of cognitive development (typically age 7-12) where children gain the ability to think logically about concrete (physical and visible) events.