The Dimensions of Global Marketing Strategy Include All of the Following

question 55

Multiple Choice

The dimensions of global marketing strategy include all of the following except:

• A)concentration of marketing activities.
• B)development of cultural activities.
• C)coordination of marketing activities.
• D)integration of competitive moves.
• E)integration of marketing mix.

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Definitions:

Religion

A system of beliefs, practices, and rituals related to a transcendent force or deity.

Norms

Standards or rules of behavior that are accepted within a group or society.

Functionalist

Pertaining to the theory in sociology that emphasizes the interdependency of the parts of society and their role in maintaining societal stability; offering a rephrased definition based on Functionalist Theories.

Socializing

The process of interacting with others to learn norms, values, skills, and behaviors of a group or society.