A Key Challenge for One Nation's Campaign to Improve Public

question 65

Multiple Choice

A key challenge for one nation's campaign to improve public health in rural areas was to convince isolated villagers to boil their drinking water in order to kill parasites. The only families who adopted the practice were not well integrated into the village and had few connections to their neighbors. What does this example demonstrate?

• A) There is a need for more virtual communities around the world.
• B) Social ties don't just connect us to others but also influence our behavior.
• C) Attempts at modernization largely fail without modern technology.
• D) Globalization leads to the McDonaldization of society.

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Definitions:

Maintenance Rehearsal

A cognitive process involving the repetitive review of information to keep it in short-term memory.

Memory

The mental capacity or faculty of retaining and reviving facts, events, impressions, or previous experiences.

Signal Strength

A measure of the power level of a transmitted signal as received by a radio receiver or similar device.

Treisman

Anne Treisman was a cognitive psychologist renowned for her work in attention, notably the feature integration theory which describes how we perceive objects as wholes even when attention is distributed among the separate features.