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TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the largest level of significance at which the null hypothesis will not be rejected is ________.
Paralinguistic Cues
Components of communication other than the verbal content, such as intonation, pace, and volume, which can provide additional context and meaning.
Prosodic Feature
Aspects of speech that go beyond phonetic sounds, including intonation, tone, stress, and rhythm, which contribute to linguistic meaning and structure.
Rising Intonation
Rising intonation is a linguistics term describing the upward pitch movement at the end of a sentence or phrase, often used in questions or to indicate uncertainty.
Sequence of Sounds
An arrangement or order of sounds in time, which can form patterns or structures, such as in music or language.
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