A clothing chain is considering two different locations for a new retail outlet. The organization has identified the four factors listed in the following table as the basis for evaluation, and it has assigned weights as shown. The manager has rated each location on each factor, on a 100-point basis (higher scores are better), as shown under the respective columns for Barclay and Chester.
a. Calculate the composite score for each alternative location.
b. Which site should be chosen?
c. Are you concerned about the sensitivity and subjectivity of this solution? Comment.
Definitions:
Money Supply
The total amount of monetary assets available in an economy at any specific time, including cash, coins, and balances held in checking and savings accounts.
Open-Market Purchases
Actions by a central bank to buy securities in the open market to increase the money supply.
Bank Deposits
Money placed into banking institutions for safekeeping, which can include savings accounts, checking accounts, and certificates of deposit.
Lending
The act of providing funds to another party with the expectation that the funds will be repaid, often with interest, over a specified period of time.
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