Which Element of the Marketing Mix Is the Only One

question 40

Multiple Choice

Which element of the marketing mix is the only one that produces revenue?

• A) Product
• B) Place (or distribution)
• C) Advertising
• D) Price
• E) Promotion

---

Definitions:

Industrious Franchisee

A franchisee who demonstrates exceptional dedication and work ethic in managing and growing their franchised business.

Franchised Restaurant

A restaurant that operates under the branding and operational guidelines of a larger chain, typically through a licensing agreement.

Sharing Contracts

A type of franchising agreement under which the franchisee pays the franchisor a percentage of revenue rather than a fixed fee.

Marginal Benefit

The additional benefit received from consuming one more unit of a good or service.