During Innovation Diffusion, the _____ Are the Last Customers in the Market

question 1

Multiple Choice

During innovation diffusion, the _____ are the last customers in the market to try an innovation.

• A) light users
• B) laggards
• C) late majority
• D) rotators

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Definitions:

Encode

The process of converting information into a particular form, especially to hide or secure its content.

Feedback

Information from receivers regarding the quality and effectiveness of a message.

Verbal

Relating to or using words, especially spoken words, in communication.

Nonverbal Messages

Communication that occurs through gestures, facial expressions, tone of voice, and other body language cues rather than words.