One of the Methods to Position a Product in the Marketplace

question 9

Multiple Choice

One of the methods to position a product in the marketplace is to use attributes. In this context, which of the following is an attribute?

• A) Benefits
• B) Surrogates
• C) Expert opinions
• D) Metaphors

---

Definitions:

Subway Waiting

The duration of time spent waiting for a subway train to arrive, often of interest in studies of public transportation efficiency and commuter satisfaction.

Standardized

Refers to the process of subtracting the mean and dividing by the standard deviation for each data point in a dataset, resulting in a z-score.

Variance

A measure of the spread of a set of numbers, calculated as the average squared deviation from the mean.

Median

The middle value in a data set when the values are arranged in ascending or descending order.