The Assumption Behind the Use of Conjoint Analysis Is That

question 58

Multiple Choice

The assumption behind the use of conjoint analysis is that:

• A) a product is considered as a whole rather than in discrete attributes.
• B) a product can be represented as a set or bundle of attributes.
• C) the number of items per purchase is a constant to scale market share.
• D) preferences can be observed by testing of many virtual variations of the same basic concept.

---

Definitions:

Oregon

A state in the Pacific Northwest region of the United States, known for its diverse landscapes and progressive policies.

Votes

Votes are a formal indication of choice between alternatives, used in elections and decision-making processes to determine outcomes.

Mail

The system of transporting documents and other small packages through a postal service or courier company.

President

The elected head of state and government in a republican form of government, responsible for executing the laws and leading the executive branch.