Trade-Off Analysis Is Becoming Increasingly Valuable for Industrial Product Innovation

question 24

Multiple Choice

Trade-off analysis is becoming increasingly valuable for industrial product innovation because:

• A) business buyers tend to make a more rational analysis of product features than consumers.
• B) businesses have more funds to spend than consumers.
• C) business buyers are interested in quick transactions and short-term relationships with the suppliers.
• D) industrial product innovation is relatively simple.

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Definitions:

Six Sigma

A method that provides organizations tools to improve the capability of their business processes by increasing performance and decreasing process variation.

Communications Space

Refers to the platforms and channels used for exchanging information and messages between individuals or organizations.

Defect

A flaw or imperfection in a product or system that hinders its intended functionality or quality.

Guaranteed Period

A timeframe during which certain conditions of a contract, such as warranty or returns, are assured to be honored.