Which of the Following Is True of Product Planning

question 39

Multiple Choice

Which of the following is true of product planning?

• A) If customers differ in their preferences, firms will often resort to a platform strategy.
• B) Firms that take a domestic approach to new products, on average, do better than those that develop products for multinational markets.
• C) If customer needs are very different; one way is to sell a global product that does not scale economies.
• D) Firms adopt a "global" strategy to use several platforms to provide a single product across multinational markets.

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Definitions:

Individual Producer Surplus

The net gain to an individual seller from selling a good; equal to the difference between the price received and the seller’s cost.

Phantom Tickets

Tickets for an event that are sold or promised to a customer but actually do not exist or are not available.

Producer Surplus

Producer surplus refers to the difference between what producers are willing to accept for a good or service versus what they actually receive, essentially measuring the benefit or surplus producers gain from transactions.

Monthly Supply

Monthly Supply refers to the total quantity of a good or service that is available for purchase within a month.