George, the Marketing Manager of Axil Bicycles, Discovers That the Company's

question 21

Multiple Choice

George, the marketing manager of Axil Bicycles, discovers that the company's current market is becoming stagnant and the product life cycle is far past the dynamic growth stage. George also learns that Axil's competitor, Kinetixyles, is developing an innovative new bicycle with novel features. George thus proposes that Axil Bicycles should also come up with a new product, equipped with superior features. Which of the following types of opportunities is identified here?

• A) An underutilized resource
• B) A new resource
• C) An external mandate
• D) An internal mandate

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Definitions:

Activity-based Costing

An accounting approach which attributes overheads and indirect costs to specific activities related to production, offering more precise cost information.

Limitation

A restriction or boundary that defines the scope or extent of something, such as a study or a project.

Direct Labour-based Costing System

A method of cost accounting that allocates expenses based primarily on the direct labor hours incurred in producing a product or delivering a service.

Overstated Costs

A situation where the reported cost of goods sold or expenses are higher than the actual costs incurred, potentially leading to a lower reported profit.