Consumers Who Are Likely to Be Late Adopters of an Innovation

question 57

True/False

Consumers who are likely to be late adopters of an innovation often rely on the salesperson as a primary source of information.

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Definitions:

Neuritic Plaques

Abnormal clusters of protein fragments and cellular material that form in the brains of individuals with Alzheimer's disease and other neurodegenerative conditions.

Neurofibrillary Tangles

Abnormal accumulations of tau protein inside nerve cells, commonly associated with Alzheimer’s disease and other neurodegenerative disorders.

Lorazepam

A medication primarily used to treat anxiety disorders, acting as a sedative and calming agent by affecting the brain and nerves.

Digoxin

A medication used to treat heart conditions by increasing the efficiency of the heart and controlling its rate.