Which of the Following Is the Difference Between Emotional and Rational

question 41

Multiple Choice

Which of the following is the difference between emotional and rational buying motives?​

• A)​The rational buying motives of a prospect are easy to discover, while emotional buying movies are not.
• B)Rational buying motives remain the same for all customers, but emotional buying motives change from customer to customer.
• C)​Customers prioritize their emotional buying motives over their rational buying motives.
• D)​Every customer may have an emotional buying motive to buy a product, but they may or may not have a rational buying motive.
• E)​Prospects are more likely to share their emotional buying motives with the salesperson and less likely to share their rational buying motives.

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Definitions:

Nondominant Responses

Reactions or actions that are not the most common or typical in a given situation, often requiring more cognitive effort.

Productivity

The measure of the efficiency of a person, machine, system, etc., in converting inputs into useful outputs.

Nominal Group Technique

A structured method for group brainstorming that encourages contributions from everyone.

Individual Idea Session

A brainstorming technique where individuals generate ideas independently before sharing them with the group, aiming to maximize creativity and diversity of thought.