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Brian is a salesperson for a payroll processing company.He has found that a few of his prospects raise objections even when it is clear that the solution he is presenting will work and is worth the price.The prospects feel comfortable with their current payroll processing systems,and are hesitant to adopt the new technique proposed by Brian.In this scenario,which of the following is most likely a reason the prospects raise objections?
Role Playing
A technique or exercise in which individuals assume and act out roles other than their own, often used in training or therapy to explore behaviors and outcomes.
Role Playing
An activity in which individuals assume roles and act out characters in a specific scenario, often used in training or therapy.
Cognitive Dissonance
A psychological phenomenon involving discomfort experienced by an individual who holds contradictory beliefs, ideas, or values at the same time.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues rather than on the content of the message, such as the attractiveness of the speaker or emotional appeal.
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