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Roger,a Sales Executive,has Completed a Survey of His Selling Area;

question 65

Multiple Choice

Roger,a sales executive,has completed a survey of his selling area; he has located existing customers and prospects,discovered their interests,and understands their motivation for buying products.He has also segregated these customers and prospects into categories based on their potential as customers.In this scenario,Roger's next step should be to:​


Definitions:

Protocol Questions

Structured queries designed to elicit specific information or responses according to a predefined protocol.

Wishes

Expressions of desire or hope for something to happen.

Goals

Specific, actionable objectives intended to guide behavior and measure success.

Specific Target Point

A clearly defined goal or objective that one party aims to achieve in a negotiation or a set of negotiations.

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