Chris Received an Advertisement Requesting a Donation for a Program

question 2

Multiple Choice

Chris received an advertisement requesting a donation for a program to help troubled youths. He was sympathetic because his own childhood had been difficult. The ad had a line with spaces to indicate the level of contribution, with the first space showing $30, followed by $60, $100, then $500 (Gold Support) , and a final blank space to write in the contribution. Before Chris saw the level of contribution line, he thought, "I'll give $20"; after seeing the contribution line, he wrote in $25 instead on the blank space. Chris's decision to give the higher amount was MOST likely influenced by the:

• A) representativeness heuristic.
• B) availability heuristic.
• C) anchoring and adjustment heuristic.
• D) framing effect.

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Definitions:

Concepts

Cognitive units of meaning that are abstract, generalized ideas or categories representing objects, qualities, or relations.

Referents

Objects or concepts in the world that words or phrases stand for or represent in language and thought.

Genus

A term in taxonomy representing a higher classification grouping that consists of similar species.

Species

A congregation of organisms that resemble each other and can engage in gene exchange or reproduction.