Which One of the Following Statements Concerning Marketing Intermediaries Is

question 11

Multiple Choice

Which one of the following statements concerning marketing intermediaries is INCORRECT?

• A) Adding intermediaries to the distribution process increases the final cost of products.
• B) Intermediaries often add significant value to a product as it moves through the distribution channel.
• C) Marketing utility is created when intermediaries help ensure that products are available for sale when and where customers want to purchase them.
• D) A marketing intermediary reduces the number of necessary transactions.

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