__________ Is the Process of Collecting and Evaluating Information to Help

question 40

Multiple Choice

__________ is the process of collecting and evaluating information to help marketers make effective decisions.

• A) Marketing research
• B) Secondary data research
• C) Data mining
• D) Business intelligence

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Definitions:

Social Pressure

The influence exerted by society or a social group on an individual to conform to group norms, values, or behaviors.

Internal Locus

The belief that one's own actions and decisions directly influence the outcomes in their life.

Personal Appearance

refers to the way an individual presents themselves through their physical appearance, including clothing, grooming, and overall body presentation.

New Hairstyle

A change or modification in the manner in which a person’s hair is cut, styled, or arranged.