____________ Is Part of the Broader Field of Business Intelligence

question 1

Multiple Choice

____________ is part of the broader field of business intelligence, which is the task of using computer-based technology to evaluate data in a database and identify useful trends.

• A) Data warehousing
• B) Data mining
• C) Segmentation
• D) Data analysis

---

Definitions:

Psychographic

Relating to the study of personality, values, opinions, attitudes, interests, and lifestyles of consumers.

Fear Appeals

A marketing strategy that uses the element of fear to motivate consumers to take a particular action, such as buying a product or altering behavior.

Self-Esteem

is the perception individuals have about their value and worthiness as a person.

Humor Appeals

Advertising or marketing strategies that use humor to engage and entertain the audience, with the goal of creating a memorable connection to the product or service.