Kathy Has Just Completed Primary Research for the Company's Pilot

question 126

Multiple Choice

Kathy has just completed primary research for the company's pilot product, "Jovial Jingles." Her manager has asked her to include secondary research information as well. For this, she should include ________.

• A) information from research conducted using focus groups
• B) information from research conducted only on specified core customers
• C) information sourced from magazines, newspapers, public websites, books, and other reports
• D) information from her review of the primary research

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Definitions:

Self-actualization Needs

The highest level in Maslow's hierarchy of needs, representing the fulfillment of one's potential and the realization of one's abilities and qualities.

Aesthetic Needs

The psychological desires for beauty, balance, and form.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow that suggests human needs are arranged in a hierarchy, from more basic needs like physical and safety needs, to higher-level needs like self-esteem and self-actualization.

Cognitive Needs

Mental requirements for understanding, exploring, and making sense of the world and oneself.