One of the Challenges in Selling Services Is the Notion

question 76

Multiple Choice

One of the challenges in selling services is the notion of heterogeneity.Which of the following statements about the notion of heterogeneity is NOT true?

• A)Each unit of service sold is most often not identical to other units.
• B)It is difficult to judge the quality of the product pre-purchase.
• C)Heterogeneity of services means the seller of services can standardize output.
• D)Heterogeneity of services creates special opportunities for salespeople.
• E)The individual seller of services cannot standardize their output.

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Definitions:

Co-worker

A co-worker is an individual who works with others in the same organization or on the same team, often sharing tasks, responsibilities, and goals within the workplace.

Referent Power

A form of influence that stems from an individual's ability to be admired and identified with, leading others to follow out of respect or admiration.

Legitimate Power

The authority or power that is recognized as rightful or lawful, often derived from a position of authority in an organizational hierarchy.

Authority Motivation

A drive or ambition to influence, lead or command others.