One of the Challenges in Selling Services Is the Notion

question 76

Multiple Choice

One of the challenges in selling services is the notion of heterogeneity.Which of the following statements about the notion of heterogeneity is NOT true?

• A)Each unit of service sold is most often not identical to other units.
• B)It is difficult to judge the quality of the product pre-purchase.
• C)Heterogeneity of services means the seller of services can standardize output.
• D)Heterogeneity of services creates special opportunities for salespeople.
• E)The individual seller of services cannot standardize their output.

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Definitions:

Circular Reasoning

A logical fallacy in which the conclusion of an argument is assumed in one of the premises, offering no real evidence for the claim.

Social Psychology

The academic examination of the ways in which the real, perceived, or suggested presence of others affects individuals' mental processes, emotions, and actions.

Components

The constituent parts or elements that make up a system, object, or complex structure.

Sociological Social Psychologists

Specialists who study how individual behavior and identities are influenced by social structures, cultures, and groups.