Examlex
Finding a new customer is much less expensive than retaining an existing one.
Showrooming
The practice of examining merchandise or products in a store and then buying them online at a lower price.
Bait and Switch
A deceptive marketing strategy where a seller attracts customers with the promise of specific product or deal, only to upsell them to a different, usually more expensive, item.
Vertical Marketing Systems
A coordinated approach to marketing and distribution in which members at different levels of the supply chain work closely together.
Channel Economies
Cost savings realized through efficient distribution channel management, leading to reduced expenses and improved profitability.
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