Which of the Following Statements About Customer Satisfaction Is NOT

question 75

Multiple Choice

Which of the following statements about customer satisfaction is NOT true?

• A)It costs approximately 15 times more to acquire a new customer versus retaining an existing customer.
• B)Professional salespeople look beyond the value of a single sale and focus on the life-time value of the customer.
• C)It is hard for competitors to "steal" a loyal and satisfied customer.
• D)Perceived purchase satisfaction if a function of the difference between expected and actual sales experience.
• E)Customer retention is critical to the long-term success of a salesperson.

Develop critical thinking skills to question and critically analyze scientific claims and research findings.

Distinguish between various research designs in psychology (experimental, correlational, descriptive) and their respective attributes.

Understand the theory of internal and external validity in relation to experimental designs and the concepts of confounding variables and experimenter expectancies.

Identify and apply different methods for defining and measuring variables in psychological research.

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Definitions:

Sexual Ambivalence

A state of mixed or conflicting feelings about sexual matters or sexual orientation.

Matrilineal Societies

Societies in which descent and inheritance are traced through the mother's lineage rather than the father's.

Three-Component Attitude Model

An attitude consists of cognitive, affective, and behavioural components. This threefold division has an ancient heritage, stressing thought, feeling, and action as basic to human experience.

Conative

Related to volition, it involves aspects of mental life associated with desire, volition, and striving, including the act of volitional intention to perform actions.