The 2^nd L in the SELL Sequence Deals with Looking

question 4

True/False

The 2^nd L in the SELL sequence deals with looking out for opportunities to cross-sell other products or services.

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Definitions:

Search Properties

Qualities of a product or service that are assessable prior to buying, like its color, style, or cost.

Experience Properties

Characteristics of a product or service that can only be discerned after purchase or during consumption.

Tangible Goods

are physical items that can be seen, touched, and owned, such as electronics, clothing, and furniture, as opposed to services or digital goods.

Prepurchase Evaluations

The process by which consumers assess and consider various products, brands, or services before making a purchase decision.