Which of the Following Is a Disadvantage of the Memorized

question 104

Multiple Choice

Which of the following is a disadvantage of the memorized sales presentation?

• A)The difficulty involved in preparing and using the memorized sales presentation often frightens inexperienced salespeople.
• B)The salesperson has more control over the presentation than the buyer.
• C)The memorized sales presentation is not effective when selling time is short.
• D)The salesperson presents all the benefits of the product and hopes that he/she can convince the buyer to make a purchase.
• E)Salespeople often are disorganized when they use the memorized sales presentation approach.

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Definitions:

Distribution Channels

The pathways through which a product or service is delivered from the producer to the end consumer.

Market Segmentation

The practice of categorizing a market into distinct subsets of customers with common needs or characteristics.

Brand Positioning

The process of placing a brand in the marketplace and in the minds of consumers by differentiating it from competitors, focusing on unique attributes or benefits.

Logistics Supplier

A company that provides services related to the management, transportation, and storage of goods.