Which of the Following Statements About Group Sales Presentations Is

question 106

Multiple Choice

Which of the following statements about group sales presentations is false?

• A)During the presentation do not mention other clients you have sold to in the past.
• B)When explaining why your company is the best choice as a supplier, a detailed list of comparative strengths and weaknesses is often very helpful.
• C)It is often a great idea to use a proposal document as a script during your presentation.
• D)It is a good idea to contact decision makers prior to the actual sales presentation.
• E)Establish credibility as early as possible during the presentation.

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Definitions:

Matrix Organization

A corporate structure that combines two or more different types of organizational structures, typically functional and product-based divisions, to leverage the benefits of both.

Market-Based Structure

An organizational structure where decisions and activities are guided by market signals rather than by internal considerations.

Product Groupings

The classification of individual products into larger categories based on characteristics, functions, or customer segmentation for marketing and logistical purposes.

Strategic Marketing Process

The approach that a business takes to develop and implement effective marketing strategies that align with its overall objectives and meet customer needs.