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According to the authors of the textbook, a good pre-approach letter can be a valuable sales tool even in the age of social media.Which of the following is NOT a recommended tip offered by the authors when crafting a pre-approach letter?
Twitter Followers
Individuals who choose to receive updates and posts from a specific Twitter account.
Tweets
Short messages or updates posted on Twitter, limited to 280 characters, used for sharing thoughts, news, or information.
Engage
To attract and hold the attention or interest of someone.
Microblogging
A form of blogging that allows users to write brief text updates (often less than 200 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user.
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