In Cases Where There Are a Large Number of Prospects

question 78

Multiple Choice

In cases where there are a large number of prospects for a product dispersed over a large geographical area, a salesperson should consider using which of the following approaches?

• A)direct-mail prospecting
• B)centre of influence prospecting
• C)his or her membership in sales lead club
• D)endless chain prospecting
• E)cold canvassing

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Definitions:

Optimal Level

The most favorable or efficient level of output or activity under given conditions, maximizing benefits or minimizing costs.

Public Good

A good that is non-excludable and non-rivalrous, meaning it can be used by everyone and one person's use does not diminish another's.

Free-rider Problem

A situation where individuals consume a good without contributing to its cost, typically in the context of public goods.

Public Good

A good or service offered to every member of a community for free, supplied by either governmental bodies or private entities without the intention of making a profit.