The Product's Features Usually Answer What Question

question 75

Multiple Choice

The product's features usually answer what question?

• A)"What's in it for me?"
• B)"Why should I buy it?"
• C)"What is it?"
• D)"Why is it worth it?"
• E)"Why should I buy from you?"

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Definitions:

Yield To Maturity

Yield to maturity is the total return expected on a bond if the bond is held until it matures, including all interest payments and the repayment of par value.

Annual Coupon

A fixed interest rate paid by a bond issuer to the bondholder, typically paid annually.

Face Value

The nominal or dollar value printed on a securities certificate or instrument, such as a bond or stock, representing the value at issuance.

Zero-Coupon Bonds

Bonds that do not pay interest during their life but are sold at a deep discount, providing profit at maturity when redeemed for their face value.