Why Do Companies Develop USPs

question 58

Multiple Choice

Why do companies develop USPs?

• A)want to differentiate themselves from their competitors
• B)want to reduce cognitive dissonance in their buyers
• C)want to appear like they have the most uniform prices
• D)want their salespeople to be easily identified
• E)want to eliminate unnecessary sales professionals

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Definitions:

Performance Excellence

Achieving outstanding results and quality in tasks or duties.

Benchmarking

A process of comparing one's business processes and performance metrics to industry bests or best practices from other companies.

Excellence

A state of exceptional merit or goodness; a performance ideal.

Crisis of Control

A situation in which the usual mechanisms of governance or oversight fail to maintain stability, often leading to chaos or conflict.