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"Are You Sure That Your Company's Software Can Reduce My

question 111

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"Are you sure that your company's software can reduce my inventory costs by 15 percent?" cried the buyer after listening to the salesperson's proposal.Under the communication framework discussed in the text, what would you call the buyer's reaction?


Definitions:

Account Penetration

The effectiveness of a company's sales efforts in selling additional products or services to existing customers.

Order Getting

A sales activity that involves identifying potential customers and persuading them to make a purchase.

Sales Power

The ability or capacity of an individual or team to successfully sell products or services, often measured by sales volume or revenue generated.

Excellent Execution

The highly successful implementation of a plan, project, or strategy, marked by effectiveness and efficiency.

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