The Salesperson Delivers a Detailed Presentation While the Buyer Simply

question 98

Multiple Choice

The salesperson delivers a detailed presentation while the buyer simply listens to the salesperson.Which of the following terms best describes this scenario?

• A)distortion
• B)hard-sell communication
• C)non-communication
• D)noise
• E)one-way communication

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Definitions:

Rescorla

Robert Rescorla, a psychologist best known for his work with Allan Wagner on the Rescorla-Wagner model of classical conditioning, focusing on the predictability of the unconditioned stimulus.

Classical Conditioning

An educational strategy where two stimuli are habitually paired together, causing a response that initially results from the second stimulus to be gradually elicited by the first stimulus.

Likelihood Of Occurrence

Refers to the probability or chance that a given event will happen.

Pairing

Associating two stimuli or events together in such a way that the occurrence or presence of one leads to the appearance of the other.