Beth Recently Bought a New Bread-Making Machine

question 44

Multiple Choice

Beth recently bought a new bread-making machine.She had high expectations for the new machine and paid "top dollar" to get the accessories on her machine that she considered important.After owning the machine for two weeks, she feels she has received even more benefits from the purchase of this bread maker than she expected.Which term best describes Beth's feelings toward the purchase of this bread-making machine?

• A)pre-purchase behaviour
• B)purchase satisfaction
• C)dissatisfaction
• D)dissonance
• E)pre-purchase evaluation

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Definitions:

Design Thinking

An iterative process that aims to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent.

Stage-Gate®process

A project management technique that divides new product development into stages separated by gates, where each gate serves as a decision point to continue or stop the project.

Patent Searches

Patent searches are thorough investigations conducted to assess if an invention is new and patentable by checking existing patents and published applications.

Crowdsourcing

The practice of obtaining input, ideas, or content by enlisting the services of a large number of people, typically from an online community.