Although Marketers Have Found That Psychographics Are Often More Useful

question 126

Multiple Choice

Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics, psychographic segmentation

• A)is available only in limited geographic areas.
• B)is rarely used and unproven.
• C)offers only one-to-one marketing potential.
• D)is a more expensive method for identifying potential customers.
• E)is still an unproven area.

---

Definitions:

Co-Payments

A fixed amount paid by an insured person for covered healthcare services in addition to what the insurance covers.

Mental Health Treatment

Interventions designed to treat mental disorders, which may include therapy, medication, or other forms of support.

Substance Abuse Treatment

A range of medical and therapeutic treatments aimed at helping individuals overcome dependence on or misuse of drugs, alcohol, or other substances.