Which of the Segmentation Attractiveness Criteria Is Addressed When Shiller's

question 125

Essay

Which of the segmentation attractiveness criteria is addressed when Shiller's Sub Sandwich restaurant asks the question, "Are private food service companies allowed to deliver meals on the military base?"

Understand the demographic changes in families, including fertility rates, employment patterns of married women, and the prevalence of non-traditional family forms.

Understand the concept of consciousness and its different states.

Describe the various rhythms that regulate physiological and psychological functions.

Recognize the role of the hypothalamus in regulating the sleep-wake cycle.

---

Definitions:

Salvage Value

The estimated value that an asset will realize upon its sale at the end of its useful life.

Internal Rate

The rate of return that makes the net present value of all cash flows from a particular project equal to zero.

Payback Period

The length of time that it takes for a project to fully recover its initial cost out of the net cash inflows that it generates.

Investment

Allocation of capital or resources to assets with the expectation of generating profit or income.