Claire Is Assessing the Percentage of Customers Who Have Not

question 108

Multiple Choice

Claire is assessing the percentage of customers who have not returned to the Coffee-of-the-Month Club to estimate how many might leave on a yearly basis. What process is Claire working on?

• A)evaluating the profitability of a segment over a lifetime
• B)selecting a target market
• C)estimating fixed costs
• D)assessing a marketing strategy
• E)understanding profit margin percentage

---

Definitions:

Red Light

A signal used in traffic lights, indicating a command to stop, or metaphorically, an indication to halt an activity or process.

Primary Reinforcers

Biological necessities that act as rewarding stimuli without prior conditioning, such as food and water.

Secondary Reinforcers

Stimuli that become reinforcing through their association with primary reinforcers, which are inherently rewarding.

Tasty Food

Edible substances that are perceived as having a pleasant flavor profile by the taste receptors.