Shondra Wants to Develop a Meal Delivery Service Business and Is

question 63

Multiple Choice

Shondra wants to develop a meal delivery service business and is working through the STP process. After establishing her objectives, describing potential market segments, and evaluating the attractiveness of each segment, Shondra now has to

• A)differentiate his product line.
• B)consider future customer loyalty.
• C)create a perceptual map.
• D)select a target market.
• E)divide geographic segments into lifestyle groups.

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Definitions:

Macronutrient

A type of nutrient that organisms need in relatively large amounts to maintain health, such as carbohydrates, proteins, and fats.

Proteins

Large, complex molecules made up of amino acids that play critical roles in the body, including in the structure, function, and regulation of tissues and organs.

Nucleic Acids

Macromolecules essential to all known forms of life, which store and transmit genetic information in the form of DNA or RNA.

Chlorophyll

A green pigment found in the chloroplasts of plants, algae, and some bacteria, essential for photosynthesis as it captures light energy.