In the Circles for a Successful Value Proposition Framework, the Value

question 68

Multiple Choice

In the Circles for a Successful Value Proposition framework, the value proposition is represented by

• A)the intersection between customer needs\wants and competitors' benefits.
• B)the intersection between the firm's benefits and competitors' benefits.
• C)the intersection between customer needs\wants and the firm's product's benefits.
• D)the intersection between all three of the circles.
• E)the part of the firm's benefits that doesn't overlap with anything.

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Definitions:

Task Significance

A worker’s perception that the task directly affects other people’s work or lives.

Frustration-Regression Principle

A theory suggesting that when an individual is blocked from reaching a goal, they may regress to earlier behaviors to cope with the frustration.

ERG Theory

is a theory in psychology proposed by Clayton Alderfer that categorizes human needs into three groups: Existence, Relatedness, and Growth.

Herzberg's Two-Factor Theory

A theory that separates workplace factors into Motivation factors, which can improve employee satisfaction, and Hygiene factors, which can cause dissatisfaction if absent but not necessarily improve satisfaction if increased.