NASCAR Redirected Its Marketing Efforts When a Survey Indicated That

question 136

True/False

NASCAR redirected its marketing efforts when a survey indicated that almost 50 percent of its fans were female. This is an example of psychographic segmentation.

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Definitions:

Trade Restrictions

Measures imposed by governments to regulate or limit international trade for the purpose of protecting domestic industries.

Jobs and Income Argument

A perspective that emphasizes the creation of jobs and income generation as primary economic objectives.

Economic Efficiency

The optimal allocation of resources in a manner that maximizes the production and distribution of goods and services.

Embargo

A government order that restricts commerce with a specified country or the exchange of specific goods.