When Ron Complained to His Bank's Branch Manager About the Unprofessional

question 7

Multiple Choice

When Ron complained to his bank's branch manager about the unprofessional behavior of one teller, the branch manager added a code into his accounts alerting all tellers that Ron was a valued, long-time customer and to provide whatever service he requests. The branch manager is using ________ segmentation to retain Ron as a customer.

• A)benefit
• B)geodemographic
• C)psychographic
• D)loyalty
• E)geographic

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Definitions:

Apartheid System

A policy or system of segregation or discrimination on grounds of race, specifically referring to the former socio-political system in South Africa.

Social Stratification

The arrangement or classification of society into hierarchical layers based on socioeconomic factors like wealth, income, race, education, and power.

Income Inequality

The unequal distribution of income among individuals or households within a particular society or area.

Status Attainment

The process of acquiring a certain level of social, professional, or academic standing or prestige.