The Light Beer Commercial with the Slogan "Less Filling, Tastes

question 6

Multiple Choice

The light beer commercial with the slogan "less filling, tastes great" was based on ________ segmentation.

• A)geographic
• B)geodemographic
• C)psychographic
• D)benefit
• E)loyalty

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Definitions:

Birth Date

The specific day on which a person was born, usually including day, month, and year.

Working Memory

The structure of memory that can hold a sensory stimulus for up to 30 seconds after the trace decays. Also called short-term memory.

Assimilation

The process of absorbing new information into one's existing cognitive schemas, or the integration of individuals into a different cultural or societal group.

Nonadaptive

Describes traits or behaviors that do not provide a survival or reproductive advantage in a given environment.