For Products Like Blankets, Which Provide the Same Benefit for All

question 110

Multiple Choice

For products like blankets, which provide the same benefit for all consumers, marketers should probably use a(n) ________ strategy.

• A)concentrated targeting
• B)lifestyle segmentation
• C)benefit segmentation
• D)undifferentiated targeting
• E)differentiated segmentation

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Definitions:

Primary Cilium

Single nonmotile cilium on the cell surface of animal cells, especially those of vertebrates; binds specific molecules and serves as a “cellular antenna” in many signaling pathways.

Cellular Antenna

Structures on the cell surface that allow for the reception of external signals, leading to an internal cellular response, akin to a biological signal receptor.

Microtubule Arrangement

The organization of microtubules within a cell, which plays an important role in cell shape, transport within the cell, and cell division.

Flagellum

A long, whip-like appendage that protrudes from the cell body of certain cells and is used for locomotion or sensory functions.